How We Talk About Media Refusal, Part 1: “Addiction”

How We Talk About Media Refusal, Part 1: “Addiction” - FLOW

Image: Phillip Toledano, The Atlantic

“Practices of media refusal, as well as statements by media refusers about their choices, could be seen as implicit indictments of the norms of media culture, the most basic norm being that everyone ought to be a consumer of media. Yet media refusal is usually understood and practiced individually (though there have been a few campaigns aimed at getting people to collectively) unplug. This individual response to a collective problem is typical of contemporary “lifestyle politics” in which resistance tactics are arguably more effective at generating further consumption (of self-help magazines, for example) than actually altering objectionable aspects of consumer culture.” (Laura Portwood-Stacer, FLOW)